Building a brand identity on Twitter, the social network that limits messages to 280 characters, is an especially challenging task. Right now, Twitter has 330 million users worldwide, some of whom could be potential clients for your business. It is worth a try. Next, we will show you the best strategies to create a brand identity on Twitter .
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At the beginning you have to create a complete strategy defining what your objective should be on Twitter. If you want to successful, you have to invest enough time and effort, because getting results is not something quick. Possible goals could include:
To get the results you need to make sure your goals are measurable and specific. This is essential.
The most noticeable aspect of brand identity on Twitter is the username. During account registration, be sure to provide the full company name or an alternate version of the name, which is identifiable and memorable. A Twitter profile username conveys a particular brand image and improves the likelihood that your business will appear in social trends/trends. In addition to creating an attractive username that reflects your brand well, you should also do the following:
You have to build a brand voice on Twitter that represents your company, your product and, above all, that adapts to your target audience. This is the number one factor in establishing a sense of trust in consumers. Each content, each tweet on your account must contain the voice of your brand. Whether this tone will be formal and professional, or more relaxed and humorous, will depend on the type of service you provide and the kind of audience you have. On Twitter, as in any other social network, your message must be aligned with the nature of your business. It is essential to strengthen the brand identity on Twitter.
The images that you can publish on your Twitter profile will appear more professional, unique and attractive, if they connect with the visual identity of your brand. Remember that branding is always about consistency. Images create a link between your Twitter feed, website, online ads, Facebook profile, and other digital platforms. They help you promote your business, gain recognition from your followers and strengthen your brand identity on Twitter. The best way to brand your Twitter images is by adding your logo or incorporating your brand colors in a recognizable way.
Hashtags, phrases that indicate a specific topic or content, were invented by Twitter. Today, they are an essential component in any social media strategy as they allow you to connect with the social trends of the moment. In fact, hashtag tweets improve brand engagement by 50%.
The best tactics for using hashtags on Twitter business pages include:
Getting the commitment of your Twitter followers is not an easy task. After all, Twitter is a super crowded space, each minute more than 350,000 tweets are sent through this platform. Knowing what time to post during the day can significantly increase your engagement metrics.
Up to 82% of users watch video content on Twitter and have said they would even like to see more. Videos, infographics, surveys, etc. They are a useful way to engage your followers on social media. Some ideas you can use include:
By reinforcing your brand identity on Twitter, you will be able to connect with your followers in a meaningful way, generating trust and lasting relationships with your customers. It is important that your company has an adequate presence on Twitter, as it is still one of the most popular social networks for the B2C and B2B segments.
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