DAM: What Is Digital Asset Management Software?

Does your company have a lot of digital assets? Namely, photos, images, music, audio, video, animation, creative files, presentations, documents; And finding them can sometimes seem like a “scavenger hunt”.

In the middle of the advertising event of a production company, many workers have asked themselves: Where are the updated photos for the product launch? Where is the video that we published in 2017? Did I share it with WeTransfer or USB? All these examples are a reality experienced by many workers who do not know what DAM is.

DAM: What Is Digital Assets Management?

The digital asset management system, or Digital Asset Management (DAM), is a system that is responsible for storing, managing, organizing, processing, and distributing the valuable content that a company has, and all this information makes the asset searchable and reused in an orderly and effective manner.

The DAM software contains all the digital assets of a company and makes them centrally accessible and easy to find, we all know that content is king, but everything is better if you have the right system in your business.

No longer do you need to recreate content, store multiple versions, or send copies to colleagues via email or transfer files to store duplicates and multiple versions directly on their hard drives. What every company is concerned about its organization and security needs is a system with a platform to manage all the content of the brand.

Main Types Of DAM Software

Digital Asset Management or DAM is used for storing, organizing, finding, retrieving, distributing, and sharing digital assets: Let’s take a closer look at each of them:

Brand Asset Management System:

They were designed with the purpose of making the management of brand assets (logos, product images, marketing material) more reliable and easy.

Production Asset Management System:

They are designed to make organizing, storing, monitoring, searching, and reviewing frequently changing digital media easier and more efficient.

Library Asset Management System:

Designed for the purpose of organizing (eg video and photo archive) the storage, search and recovery of a large number of infrequently changing digital assets.

Digital Supply Chain Services :

They focus on distributing content to a company’s internal and external digital retailers.

Requirements Of A Secure DAM:

• – Data protection by levels.
• – The different security models must include the multiple defense rings.
• – Physical security such as padlocks on the server, restricted access, network cabinets. 
• – Encryption, authorization, passwords and authentication. 
• – Execution of virus detection programs. 
• – Access to digital files depending on the user’s permissions. 
• – Identify and correct weak links in data movement processes. 
• Identify sensitive data that cannot be adequately protected.
• – Protect data so that it is not lost while moving electronically through the public or private network.