According to data from Kantar Media in 2019, traditional television consumption is lower in households with a subscription to OTT services. It is clear that both types of services are in competition, but the long-term implications are not yet clear.
To find out what top pay TV managers think about these trends, Nagra in collaboration with the consultancy MTM has published the European edition of the 2019 Pay TV Innovation Forum . These are its main conclusions:
Table of Contents
Netflix has become synonymous with relaxation at home, and it is one of the best-known OTTs in the world. In addition to distributing third-party content and movies, Netflix also has its own content production, some of which have been a great success. Today, Netflix has 158 million users worldwide.
Amazon Prime Video is an OTT service available to all Amazon Prime customers. This means that the service is available to 150 million users, but it is estimated that only about 96 million people use it.
Like Netflix, Amazon Prime Video also produces its own highly successful content, such as The Man in The High Castle or Modern Love
HBO arrived in Spain in 2016 and currently has 140 million users worldwide. Its catalog includes many highly successful productions, such as Game of Thrones, The Handmaid’s Tale or Westworld. It has three different applications: HBO Go, HBO Now and HBO Max (with extra content and functionalities).
Disney Plus is the latest addition to the world of the great audiovisual OTTs, since it arrived in Spain in March 2020. Its catalog includes content from Pixar, Marvel, Disney, Star Wars and National Geographic, as well as all seasons of The Simpsons. His big bet on original content has been The Mandalorian, the Star Wars action series.
Spotify is the world’s most popular streaming music service, with more than 250 million users. Of these, an estimated 100 million use the paid version, which allows you to enjoy content without ads and offline.
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