MARKETING

Lead Magnet: What It Is And How To Get It

Surely you have heard it said many times that it is necessary to have at least a thousand subscribers to achieve modest sales in your online business. That is why you must implement different marketing strategies and one of them is the Lead Magnet in an effective way that will make you get a large number of followers.

Interesting? Right, so keep reading as we explain what an effective Lead Magnet consists of to get subscribers, teaching you how to create it and the most relevant features.

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Lead Magnet

It is an irresistible content or gift that offers a certain target, to receive their emails, obtaining a new subscriber on your blog or website.

Benefits

This strategy offers you the following benefits:

It is effective to attract new potential customers, only if you offer content related to your services or products.
Easy to implement.
Economic.
Ideal for your potential customers to get you on the web.

Goals

The objectives that we can achieve:

Increase the number of subscribers.
Get traffic on your blog or website.
Facilitate the sale of products or services.

Cash Lead Magnet

Now that you know what the Lead Magnet consists of , before starting to implement it, you should think about everything related to the products and / or services you offer on the website. Here are some of the most common examples to use in this strategy:

Exclusive videos for subscribers
Mini courses
Online courses
Product demo
Free work tool
Purchase discounts
Tutorials
Free trials of your products
Membership
PDF guides
Downloadable templates
Among other things that make the netizen fall in love

Remember that it must offer something very attractive to your audience, otherwise it will be a failure as a strategy.

Design A Lead Magnet Step By Step:

Frequent Problems Or Doubts From Readers

First, you must detect the problem of your users, if you have been writing on your blog for 3-6 months, start by reviewing which are the most visited topics.

You can do it by consulting Google Analytics – Behavior tab – click on Site content all pages, and there you can find the posts with the most visits. If you find many comments, questions, or suggestions take advantage of that tool that the reader provides you to create your Lead Magnet.

After analyzing all your posts it’s time to create the perfect gift since you have the tools at your fingertips, you should refer to the topic that most worries your readers.

Taking these recommendations into account, you will surely capture the attention of your audience.

Structure Of The Content

A quick and easy way to create your Lead Magnet is by structuring the theme before you start with it. We share some examples to get started:

Add a list of short and essential tips, regarding the most read topic or topics.
If you work with video on your website, then make a hidden and exclusive video for your community of subscribers.
Take a mini-course. If for example, you have a website where you offer programming services, create a tutorial to start in the development world. Exclusively for subscribers only.

Remember that if your user community is technology, you are not going to do sewing Lead Magnet, since one thing has nothing to do with the other and would be a total failure.

Now that you know how Lead Magnet works, start creating it right now. Not only will you get more subscribers but you will take a further leap over your competition. It will also get more views which will give a plus of authority.

Remember that an effective Lead Magnet equals more visibility and of course more sales.

Manisha Boche

Manisha Boche is a technology and marketing writer, and content strategist for TechSplashers. Her specialties include marketing, technology, B2B, big data/analytics, cloud, and mobility. She works closely with B2B and B2C businesses providing content that gains social media attention and increases their search engine visibility.