The pandemic is a major disruption to our business models and has accelerated the digital transition. We are at a time when the digital channel is stronger and more relevant than ever, and it is foreseeable that it will continue to grow.
That is why it is essential to learn about SEO, know the main concepts of web positioning, and have experts to create the best strategy. I am going to give you what I consider the most important SEO tips for entrepreneurs and startups.
Table of Contents
The term SEO is an acronym in English that refers to Search Engine Optimization (search engine optimization, literally). Usually, in Spanish, we refer to SEO by web positioning, since the objective is to get your company or startup among the top positions in Google’s results. Yes, I know, I should say search engines, but in Spain Google’s market share is overwhelming.
Specifically, what you are looking for is that the pages of your website are well positioned in the search results for some relevant keywords in your business.
I better give you an example: imagine that you have a swimming pool installation company and you serve the entire Levante. Surely, you will be interested in learning about SEO to place yourself in the first results for terms such as “Valencia pool installation” or “Alicante pool installer”.
Google uses a very complex algorithm, which is always changing, whose objective is to offer the most relevant and best quality results to users. Applying some SEO techniques, entrepreneurs and startups can get positioned.
Given the relevance of the online channel in any modern business strategy, I believe that any current entrepreneur should have a precise idea of what web positioning is and how it works.
But, like what happens with many aspects of your business, it is not the same to know how it works, to be able to make decisions about it, and do it all on your own. On many occasions, it is much more productive to delegate tasks to experts, to focus on the most strategic aspects of managing your business.
In the case of SEO, I think it is important that you make the main decisions, for example, about the positioning strategy, the keywords, etc. But then, it is recommended that you rely on experts who will provide the technical knowledge and effectiveness of the specialization.
Web positioning is a very broad discipline, with multiple factors, and of course, I cannot list them all in a synthesis article. But, in this post, my goal is that you can learn the most important thing about SEO and that you understand the main concepts at stake. Thus, you can start working SEO for your startup or entrepreneurial projects.
I would summarize the thing in four great ideas
Each of these aspects could be the subject of a detailed article. But today I just want to help you learn the main concepts of SEO.
Another acronym in English? You are right. We changed the O for optimization to the M for marketing. SEM is search engine marketing, in other words, paying for your ad to appear when a user enters a specific search term.
Why pay ads if you can position yourself with SEO? There are several reasons for this.
For these reasons, it is advisable to combine both strategies. For entrepreneurs and startups, who by definition are starting their businesses, using both SEO and SEM is a good way to get customers online, at least at first.
I hope that with this article you have been able to learn a little about SEO, and its importance for entrepreneurs and startups.
In the modern business landscape, staying ahead means embracing automation, and one of the simplest…
Movie streaming is a successful business. This is evident as premium services like Netflix, Amazon…
A recent study by digital asset management firm Bynder has uncovered how consumers interact with…
Research from customer engagement platform Twilio has found that businesses are making significant strides in implementing artificial…
Navigating the vast landscape of online rehab marketing is akin to a daring adventure into…
In our ever-evolving, technologically advanced world, the concept of AI sexual relationships has emerged, raising…