As you probably already know, SEO is a long-term investment. If you’ve been spending a lot of time and resources on it for years, you may think it’s a good idea to take a break and maybe spend those resources on other types of digital marketing campaigns. And today I want to explain to you why that is a very bad idea.
Table of Contents
If you stop publishing optimized content on your site, you are in danger of falling into this vicious circle :
Ultimately, according to Search Engine Land, if you stop creating and publishing content, Google will assume that your website is not active and its position will begin to decline, creating inertia that is very difficult to reverse.
The SEO is not only based on content creation but has a strong technical component. And unfortunately, this technical aspect involves associated maintenance. If you don’t, you face potential problems like:
Think of the technical aspects of SEO as if it were a garden: if you don’t take care of it, weeds will start to grow everywhere and destroy what you’ve struggled so hard to achieve.
Also Read: Latest Techniques To Optimize Your Blog For Google
It is clear that you cannot neglect the SEO maintenance of your own page, both technically and in content. But you will also have to keep an eye on the incoming links that go to it from other pages.
If you stop monitoring incoming links, you will find that your website appears linked on spam sites. And since Google’s penalties for malicious links are tougher than ever, it’s not worth the risk.
So it’s imperative that you check inbound links at least once a month (or even once a week on high-traffic sites) and disavow non-authentic ones. Don’t let everything you’ve invested in SEO go to waste!
In the modern business landscape, staying ahead means embracing automation, and one of the simplest…
Movie streaming is a successful business. This is evident as premium services like Netflix, Amazon…
A recent study by digital asset management firm Bynder has uncovered how consumers interact with…
Research from customer engagement platform Twilio has found that businesses are making significant strides in implementing artificial…
Navigating the vast landscape of online rehab marketing is akin to a daring adventure into…
In our ever-evolving, technologically advanced world, the concept of AI sexual relationships has emerged, raising…